E-commerce has been a booming business for a few years now, and it seems it will only grow exponentially. To pull the largest crowd to your retail products and sell them as well, you need an eCommerce SEO strategy to succeed. Amidst all how-to tutorials for eCommerce marketing, we bring you the exact details shortly and crisply.
To make your website appear higher in SERPs, an eCommerce SEO is indispensable. Not only bringing traffic but making people buy your product as well, SEO helps to prioritize pages, creates a workflow, and keeps you on par with your competitors. Here is a step-by-step guide to SEO best practices for your ecommerce sites.
Benefits of Ecommerce SEO strategy
- Reaching audiences of all ages and meeting their demands.
- Upgrading content to suit all.
- Improvement of the user’s experience on that site.
- Creating everlasting value for the site’s image.
- Decrease paid search costs.
- Spreading awareness about the brand.
- Filling the marketing funnel the right way.
- Seize the long-tail.
What is eCommerce SEO?
Ecommerce SEO is the cost-effective way of reaching out to more customers through search engine result pages. The more people visit your page, the more people become aware of the products you sell at minimum pricing, the more successful your business becomes.
An eCommerce SEO strategy requires optimizing your headlines, product details, navigating structure, internal link structure for a smoother user-friendly experience. Every page on your website, be it homepage, FAQ page, about page, blog articles, customers’ review, contact page, need to have SEO-friendly keywords to pull traffic to your website.
It is a smart strategy to help web retailers rank higher in search engine results (e.g., Google) of customers and bring in more traffic to their website.
How eCommerce SEO is different from normal SEO?
Ecommerce SEO strategy is a mammoth task that makes all other tasks easy to attract new customers in a pocket-friendly way. Today’s eCommerce technical SEO strategy is to increase revenue, traffic from organic search is monumental. You need to provide the fundamentals such as unique and original content, navigation, internal links, alt text for images, devoid of any jumbling for SEO keywords.
Choose right keywords
One guideline you can not dispense with is choosing the right keywords in eCommerce SEO. Don’t overload them in product details, image names, but make ample usage of them to optimize your retail products.
To understand your clients’ intentions better, you need the industry’s most used and relevant keyboards. Keyword intent is two kinds: information & commercial. In the case of information keyword intent, buyers usually use phrases like “how to”, “buy this”, “fact”, “info” to get a direct link to buy a particular product or get more information about such products.
Customers use commercial keyword intent when they are sure about the product they want to purchase and want to buy them ASAP. They type in usual terms such as “best deals on iPhone” or “buy this” on Google or Safari.
Optimize product pages to bring traffic:
Instead of providing a few words on your products, images, and video, optimize product pages to stand out. Be sure to add the general term to your product name, URL, and SEO keywords.
To optimize your products use the product name and general keywords in the file name. Publish videos of models and customers using your products on various mediums (YouTube, Instagram, TikTok) to draw attention. Most importantly, don’t forgo customer reviews or FAQ questions.
Bring page load to a minimum
The faster your page loads, the higher you rank in search engines. Reduce image sizes with the help of Adobe Photoshop, save your images as JPG at a quality level between 0-12, and you are good to go. Make sure your page loads faster on both phones and desktops.
eCommerce link building to boost SEO
Building backlinks is important to be seen by customers. The more backlinks you have on your website, Google ranks you higher as a force to reckon with. Pay bloggers and influencers to user sites or products links in their blogs or vlogs, and you are sure to be seen by all.
Combining SEO with Conversion Rate Optimization (CRO)
The only way to become successful is if customers purchase your products, not just visit your website. While search engine optimization strategy brings in traffic to your eCommerce site, CRO engages that traffic to buy your products by signing up to your newsletter, filling out a contact form. CRO simply converts the drive of the traffic.
The homepage (landing page) is the first thing any customer first notices. To optimize the landing page well, insert the business name and main keywords in the SEO title tag and it should be below 60 characters so that customers can read in one go. The meta description visible right under the title tag should be concise and to the point to attract customers.
Minimalist web design
People these days use phones more than laptops. Simplify your web design so that your web page loads faster on phones, ensuring your site will rank higher on SERPs. Simple web design reinstates aesthetic appeal and user-friendliness.
See what keywords your competitors are using
Don’t fret over not knowing eCommerce SEO strategy well enough. Just observe what keywords your competitors are using in the product pages, homepage, URL of eCommerce, or use tools like SEMrush or Moz. Browse extensions to see what keywords your competitors are using on both paid and organic searches.
Some of the best tools to use for eCommerce strategy
Google search console
DreamHost SEO Toolkit
HubSpot’s Website Grader
Google Adword’s Keyword Planner
Varvy SEO Tool
11 Best eCommerce platforms
- Pinnacle Cart
- Open Cart
To make sure your eCommerce business not only survives but thrives as well, you need to be updated with the newest customers’ needs and desires to attract new customers. Apart from paid searches, SEO-friendly keywords based on the data of internet traffic’s words used on search engines, make your job easy. To make your marketing strategy better, hire an eCommerce SEO agency for your eCommerce search engine optimization.