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Wendy’s to Introduce Dynamic Pricing, Following in Uber’s Footsteps

Wendy’s Exploring Surge Pricing Fast food giant Wendy’s is exploring the possibility of introducing surge pricing to its menu, following in the footsteps of ride-hailing companies like Uber. This means that the price of your favorite Wendy’s items could fluctuate based on factors like demand and time of day. What is Wendy’s Dynamic Pricing? Dynamic Pricing also know as Surge…