GEO

Business

What is Generative Engine Optimization (GEO)?

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the strategic practice of optimizing content for AI-powered search tools, such as ChatGPT, Google’s Search Generative Experience (SGE), Perplexity AI, and other conversational engines. Unlike traditional SEO, which aims to improve a site’s rank on search engine result pages (SERPs), GEO focuses on ensuring that AI models select, synthesize,…