SEO
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What is Generative Engine Optimization (GEO)?
What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the strategic practice of optimizing content for AI-powered search tools, such as ChatGPT, Google’s Search Generative Experience (SGE), Perplexity AI, and other conversational engines. Unlike traditional SEO, which aims to improve a site’s rank on search engine result pages (SERPs), GEO focuses on ensuring that AI models select, synthesize,…
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SEO Rankings in 2025: The Impact of Core Web Vitals Explained
In 2025, the world of digital marketing will see a major change, especially when it comes to Search Engine Optimization. Google’s search algorithm has evolved, and now it prioritizes user experience above all else when deciding how to rank websites. This shift shows that Google has a better understanding of what users truly value during their online interactions. At the…
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Guide to SEO Best Practices for Ecommerce Sites
E-commerce has been a booming business for a few years now, and it seems it will only grow exponentially. To pull the largest crowd to your retail products and sell them as well, you need an eCommerce SEO strategy to succeed. Amidst all how-to tutorials for eCommerce marketing, we bring you the exact details shortly and crisply. To make your…
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