Based on research done by WordStream, over 75% of website visitors judge a business’s product and service quality based on its website design. Other than this, around 94% of visitors will only focus on your landing page before browsing your whole website.
This means the design is extremely important when it comes to getting the attention of your potential buyers and connecting with professional website design Ontario is vital. Today, in this blog, we are going to discuss some of the top web design trends to follow in 2022.
Top Web Design Trends of 2022
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Illustration & Doodles
Visit any website in 2022; you will see that all the modern website designs use hand-drawn illustrations similar to squiggly and arrows.
These hand-drawn illustrations are really important for capturing visitors’ attention on an important section of your website.
You can use this to showcase your products or, if you are a service-based business, to your team members.
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Big Typography and Contemporary Serifs
One of the best web design trends 2022 is big typography and contemporary serifs. These unique typographies are stealing the spotlight in every corner of modern websites.
In addition to their amazing design, the authoritative fonts often turn into a design element on the website.
Other than this, typography and contemporaries also help you showcase your product description and its features in a unique way.
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Vintage Design
Remember the time when almost every shop in the town was giving off a vintage vibe? A similar thing is happening with web design trends across the globe.
Vintage and blend of modern website design has been in trend for quite some time now. Even web designers are enjoying planning and designing more and more of these vintage-looking designs.
Giving off nostalgia and positive vibes, these vintage website designs Ontario will surely connect your brand with your audience’s emotions.
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Flat Icons
There are so many websites that are changing their icon designs to flat icons. These icons are good for the website’s speed as well as great for the design point-of-view.
In addition, these flat icons mostly use colors that complement each other’s, which helps with the visual design of the whole website.
Now, rather than complex colors distributed throughout the website, you will have a simpler and modern website design that will make sure that you are conveying your message to your visitors.
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Complex Gradients
Interestingly enough, on the one hand, flat icons and simpler-looking websites are trending on one part of the web.
On the other hand, designers are experimenting with complex gradients. These complex gradients allow a decent complement to the simplicity that you will get from using flat icons.
As well as giving a complex transition and look to your website that is filled with colors and leaves the visitors in awe.
Whether it’s a color transition (light red to dark red) or a different color change (black to white) there are various website designing company that can assist.
These effects create depth, visual interest and shift focus from one point of the screen to another. You can use these complex gradients for anything from a nice-looking background to a CTA (call-to-action) button.
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Subtle Motion
The next modern website trend that is popping everywhere is subtle motion. In this, rather than using animations or videos, small icons or elements are put into subtle motion to look like they are floating across the screen. This looks like the visitor is looking in space and seeing floating elements.
In addition, a trendsetting website designing company will give ideas as to the changes that make elements interactive, meaning when the visitor clicks on these elements or goes near them, they will float away or burst.
Another benefit of this web design trends is that it can be applied to backgrounds, text, icons, and CTA buttons and will help your visitors keep engaging with the website.
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Inclusivity & Accessibility
Right now, businesses are incorporating inclusivity & accessibility in their website designs as part of their marketing strategies. This allows visitors to connect with the website on a more basic and human level.
To put it in a simpler form, if you are designing a website with a target audience in South Africa, the images you will be using shouldn’t be of people from Europe or America.
Showing images of models or people from south Africa will help your website’s target audience connect and generate trust. You can connect with a web design company Ontario to get your website designed by professionals.
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Interactive Content
When it comes to the kind of advertisement, marketing, and digitization on the web, content is the king. Interactive content is something that people on the internet have been using for decades.
Other than keeping your visitor interactive and interested in the website, it also helps with the SEO of the website. Modern website trends are exciting and you are welcome to join the bandwagon by collaborating with CS Web Solutions, a leading web design company in Ontario. Call to +1 647-979-9324 discuss about your requirement.
Give your website a much-needed face lift by enhancing the user interface and user experience along with optimization strategies. This will certainly help you rank higher on the search results and make sure that people are taking desired actions at your website.
